Visible Storage Highlights
One of the most popular souvenirs from the 1964 World’s Fair was the plastic dinosaur. Sought for by nostalgic collectors, they call them Sinclair Dinoland Waxy Plastic Dinosaurs. The real name for these injection-molded dinosaurs are Mold-a-Ramas. According to Replication Devices of Tampa, Florida, the company that still manufactures and sells the do-it-yourself plastic injection machines that made them, Mold-a-Ramas have been in existence since the early 1960s, starting at the 1964/1965 New York World’s Fair. Afterwards they traveled the country to various Sinclair Oil Company Gas Stations that hosted the post-Fair traveling exhibit of Sinclair Dinoland. The Mold-a-Rama dinosaurs were a wonderful and affordable souvenir of the Fair. Capturing the imagination of children who had a fascination with dinosaurs, kids could take home a 25 cent souvenir from Dinoland that they could see being made before their very eyes.
But dinosaurs weren’t only present at Dinoland. Giant dinosaurs were present at the General Motors Pavilion, showcased in its Futurama exhibit. Currently on display at the Queens Museum for Behind the Curtain: Collecting the New York Fairs, the large dinosaur gives a glimpse of little known artifacts and souvenirs from the collections of the museum and private lenders. Read more about the opening reception taking place on September 21st.
-Wendy Jimenez, Archival Fellow
Plastic dinosaurs from the Collection on the 1964/1965 New York World’s Fair, Queens Museum
Baby Brontosaurus on extended loan to the Queens Museum