On this Day
Italian immigrant and co-founder of the Planters Peanut Company, Amedeo Obici was born on July 15th, 1877 in Veneto, Italy. Amedeo settled in the Wilkes-Barre, Pennsylvania region and co-founded the company with another Italian emigre, Mario Peruzzi. The company’s iconic logo of an anthropomorphic gentleman peanut was created by fourteen year old schoolboy Antonio Gentile in 1916.
Bookmark from the Collection on the 1939/1940 New York World’s Fair, Queens Museum, 2011.1.117WF39.